Direct to consumer brands like amongst few have no choice but to develop an exceptional e-commerce game. It’s the most important way to connect with consumers around the region, and world. The challenge, and opportunity, is how to translate what is so carefully curated and crafted in their flagship store into a digital experience.

The foundation of the site is its aesthetic - clean and nuanced like the brand and store. We then focused on the user experience. While the knowledge, style and warmth of the store staff isn’t easily translated online, we can still provide an efficient and flexible experience - shopping by brand, size, price range and even color.