Cartel Coffee is an Abu Dhabi based shop with a shared penchant for disruption and irreverence, as evident by their controversial name and shark logo. What does a shark have to do with coffee or cartels? Not much, and yet we totally get it.

We planned and produced the coffee shop’s first 3 months of content, focusing on what makes the shop special - their unusual branding and their in-house roasting done by the shop’s Emirati founder. We also pushed to set the standard for coffee shop aesthetics and storytelling, not only in the city, but in the entire region.